ABC set to Launch VR special
The timing for ABC to make decisions about renewing Nashville for a new season is perfect this week. The network just informed the public about the launch of three Nashville Virtual Reality Specials as part of its presently going “On the Record” digital series. The three specials have been scheduled for release in the coming three weeks with the third coming on the same day with the finale of the Season 4 on May 25. The three specials are set at the show’s popular Bluebird Café.
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This idea is either a case of critical thinking in preparation for Season 5 or the two divisions of the company, primetime entertainment and digital, not in synchronization with each other. Renewal for Season 5 has been leaning to the positive side which will be co-produced by Lionsgate TV and ABC studios while also considering a full season order a possibility. Lionsgate hired veterans, Marshall Herskovitz and Ed Zwick who have already begun work with writers on breaking stories for next season and the network has been pretty much excited about that.
Castle which recently aired a highly rated episode on Monday is still on the bubble and should ABC have to make a choice, they will most likely choose the veteran procedural, which is fully owned by ABC. But Nashville is thought of as a realistic possibility.
Although the music drama isn’t doing very much well in terms of rating, it still has solid DVR bumps. Nashville is also a brand for ABC and now the Nashville-themed TV music specials, soundtracks, tours, and now a VR digital extension.