ARM Enters Virtual Reality World, Launches New Chips | VR Life

ARM to Focus on Virtual Reality with Release of New Chips

ARM Virtual Reality

ARM is a world-leading British multinational semiconductor and software design company with headquarters in Cambridge. Just recently, knowing aware that virtual reality plays a huge role in the future of technology, ARM is making no delay in being a part of the virtual reality revolution. The company’s new chips, the Mali-G71 and the Cortex-A73, would be released with virtual reality in mind.

ARM Jumps on VR Bandwagon, Launches New Chips

Virtual reality is slowly taking over the world, so it comes as no surprise that the software company is now taking advantage of the technology’s rise. With the announcement come more details about the newly developed chips.

The Cortex-A73 has a very good power-saving capabilities and would be 30 percent more power-efficient than earlier chips. The Mali-G71, on one hand, is described as a very powerful chip that it beats the integrated graphics card of all low-range laptops and even some mid-range laptops. Some Tech companies including MediaTek, Samsung Electronics and HiSilicon have already embraced the new technology.

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The Mali G-71 is the first to use the company’s first third-generation architecture known as Bifrost. The Mali-G71 will support 4k resolution displays with a refresh rate of 120Hz. This is 33 percent higher than the 90Hz minimum required for VR. In layman terms, the chip helps the screen to refresh 120 frames per second. The Mali-G71 is 50 percent faster and 20 percent more power efficient than the Mali-T880. It has a latency of 4ms, which would ensure that there would be very minute or no lag. There are 32 shader cores, twice the amount used on the Mali-880, which would enable sharper and more accurate images on phones using the chip.



ARM’s product boss, Pete Hutton, said, “The smartphone is the world’s most ubiquitous compute device, offering experiences that improve with each new product generation. In 2017, we will see devices with the Cortex-A73 and Mali-G71 processors that stand out thanks to their impressive and sustained performance, and even more stunning visuals. This technology can make engaging with 4K video, virtual reality, and augmented reality an everyday experience on a mobile device.”

Android Phones

Some of the biggest technology companies in the world have released or are about to release virtual reality devices. These include Facebook, Google, HTC and Sony among others. Chip makers are also working to release chips that can work on these gadgets.

According to analyst IDC, about 9.66 million virtual reality devices were shipped in 2016, which were worth over $2 billion altogether. This number, experts say, would grow to a huge 110 million units by 2020.

Clive Downie, marketing chief at Unity Technologies, a gaming development platform, said, “It’s basic math,-the sheer number of smartphones in the world is already double PCs and rising, which makes it the single most important device for accelerating VR gaming adoption.

“ARM is making smart investments that move the mobile VR and AR ecosystems forward. By creating more efficient and powerful technology solutions for mobile, they are helping push the boundaries of what is possible in the virtual world and everyone will benefit.”

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