Artella Aims to Ease Production Hassles
The world now has access to the new production platform which was designed by the creators of Animation Mentor, Artella. This platform is an end-to-end cloud-based solution for creating animated films, video games, and virtual reality projects.
The reality of contemporary production which is often from different parts of the world is something animation tech is slow in catching up with. In this present day, short films have an international crew –the director might be based in the USA while the costumer might be in South America, the animators in Europe. It happens very often and in spite of that, small-scale productions of this kind can be a herculean task for the producers.
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The aim of Artella is to streamline these sorts of production with communication, file management and review tools, all integrated. Artella makes available template-based workflows designed to suit films, virtual reality content and video games. This platform also integrates without hassles with popular production software like Autodesk’s Maya, Adobe Premiere and Photoshop, and Foundry’s Nuke.
How it works
Artella isn’t all about providing a platform for distributed productions, it also serves as a medium of connecting creative people. If a movie producer needs an editor, concept artist, choreographer or a rigger, they only need to look through the community and reach out to people who fit the profiles they are looking for. As a matter of fact, the whole concept behind Artella is due to the need to create a virtual space for graduating students of Animation Mentor to find and collaborate with others.
“The world is full of talented creative people who have the tools in their home to make great content, but lack the professional network,” said Bobby Beck, who co-founded Artella with Carlos Baena and Shawn Kelly (all three of whom are industry animators with decades of combined experience at Pixar and ILM). “We simply wanted to find a way to bring them together from anywhere in the world and to give way to a new form of collaborative production studio.”
Artella should be a competitive space in the coming years as a cloud-based production pipeline which provides numerous options for animation creators. Another platform which will soon be launched is Nimble Collective which was started by former Dreamworks Animation employees. There are, however, notable differences between Artella and Nimble which include the ability of Artella users to work offline and synchronize their work in the cloud, while Nimble users do all of their works in the cloud. Each of the platforms has its pros and cons, so it will entirely be up to creators to determine which of these platforms best suits the needs of their production.
Sign up on Artella is free. The only ways the company intends to make money is through charging creators a monthly fee to use the platform based on the number of crew ($10-30, depending on the role). Artella has made sure to state that it does not take any commission out of the compensation paid to artists or nor does it take any equity or IP in projects created on the platform. Work contracts are negotiated traditionally between the studio/filmmaker and crew member.