Blue Goji to Demonstrate Virtual Reality | VR Life | Blue Goji

Blue Goji to Demonstrate Virtual Reality

Blue Goji, a wellness technology company, will demonstrate virtual reality (VR) enhancements to its award-winning Goji Play fitness game system at the Building a Healthier Future Summit Expo (hosted by the Partnership for a Healthier America) in Washington, D.C., on May 19.

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Goji Play is the company’s core, patent-pending gamified platform for cardio equipment, and is developing new VR games for various VR platforms and headsets from several manufacturers such as HTC, Sony, Oculus and Samsung in order to deliver a comprehensive and “active” virtual reality experience, is currently being enhanced by Blue Goji. Goji Play will, however, be taken to the next level by the immersive nature of virtual reality, in terms of gratification of fitness and will also allow users while exercising on their favorite cardio equipment to be more engaged within the game environment.

“Creating a motion-based, active VR experience that works well with suitable cardio equipment has always been one of the original design objectives for Goji Play. Based on our testing results, we believe that, leveraging cardio equipment like elliptical machines and stationary bikes, Goji Play will transform and extend the VR environment and potentially eliminate the motion sickness issue caused by the disconnect between any VR game motion and the sedentary posture of the user. With all the major VR platforms being introduced between now and Christmas, we are very excited to support them with Goji Play, and help resurrect many underutilized cardio equipment at home or gym memberships. We plan to introduce at least 5 new VR games by the end of 2016. These new VR games will be available in normal, 2D versions as well, adding to our existing offering of 16 games in the Goji Play portfolio,” commented Coleman Fung, Blue Goji co-founder and chief executive officer.

Fung added: “People’s desire to develop healthier habits is often overlooked by the media within the larger debate of our health and wellness crisis. People’s good intentions are always there – look at the market sizes for at-home cardio equipment and gyms! But making these good intentions real and sustainable is the real challenge! If VR – with its immersive and transformative experiences – can make a difference and motivate people to exercise more, it’s game-changing for everyone… pun intended!”

Blue Goji, which is based in Austin, Texas, is good at developing technologies which make fitness fun. A Red Dot Award for Product Design was won by the Goji Play game system which was developed by Blue Goji in 2016.

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