China International Furniture Fair Spotlights Consumer VR and Smart Home Customization - VR Life

China International Furniture Fair Spotlights Consumer VR And Smart Home Customization


The 37th China International Furniture Fair (Guangzhou) at China Import and Export Fair Complex and Poly World Trade Centre Expo with the theme of “smart and customization” successfully ended in March after a record breaking 3,868 exhibitors and 168,881 visitors were hosted during the 8-day event.

The fair exhibited the latest products and designs brought by internationally renowned furniture brands from China, the U.S., Singapore, and Italy among others.


The Role of VR

As virtual reality gains more and more prominence in the consumer market, furniture companies are also actively seeking ways to incorporate VR technology into the process that goes into building future dream homes.

Landbond Group hosted a press conference at the fair where it released the first VRHome experience system, a fitting room of sorts for furniture that allows customers use the VR headset to “try on” furniture in their own home before making the purchase. They exhibited a “fitting room” for furniture in which customers could check out exactly how the furniture would look in their home using a VR headset.


Aside from the smart home and office products such as the all-in-one audio & visual integrated living room furniture, smart mattresses that have the ability to record and track sleep patterns, and electronic office desks that are capable of adjusting their heights, new models featuring cutting edge technologies like robotic arms, 3D printing, automatic spray painting and smart sensor control were also presented to the public.

The Impact of CIFF

The senior vice president of China retail at Ashley Furniture China, Paul Dotta, remarked that every year CIFF (Guangzhou) helps the company establish, foster and maintain good relations with clients and others in the industry.


“This year’s CIFF offered our brand better presentation and promotion opportunities,” Dotta said. “We received a lot of feedback and encouragement from our customers and found many potential partners, which is extremely useful to maintaining business growth.”

The 37th CIFF (Guangzhou) featured, not only hundreds of internationally renowned brands and companies, but also hosted forums and art shows to help build long-term partnerships.


Tom Conley, who is the president and CEO of High Point Market Authority, said during the opening ceremony on March 18 that High Point is in the process of establishing a strategic partnership with CIFF. Spanish artist Cristobal Gabarron also exhibited the nine works that make up his signature sculpture exhibition “The Mysteries of Columbus” at CIFF’s Spanish themed 1st Global Garden Lifestyles Festival.


CIFF (Shanghai) will host the next event and the four-day 38th CIFF (Shanghai) will be unveiled on September 7 at the National Exhibition and Convention Center in Shanghai with 400,000 meter squared of exhibition space. The venue is already supported by a fully operational commercial center along with upgraded services and exhibition groups from countries including Italy, Japan, Turkey and South Korea who are set to feature.


About CIFF

China International Furniture Fair (CIFF), which was founded in 1998, takes place twice in a year in Guangzhou (March) and Shanghai (September). Due to the successful experience of previous 37 sessions, CIFF has been well accepted as the Weatherglass of China’s Furniture Industry, Asia’s Furniture Sourcing Center and one of the top platforms for world class furniture .

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