Deluxe Entertainment Dives into Virtual Reality
Deluxe Entertainment Services Group recently announced that they’re launching a creative services production division called Deluxe VR to develop VR experiences.
The company is based in Los Angeles and they offer a variety of services including complete production for enterprise applications, entertainment, promo material and now they’re diving into virtual reality.
Deluxe’s CEO, John Wallace, said, ““The way audiences and enterprises can experience media is evolving, and we have evolved our approach to production and post so that clients can create whatever they envision,” said Deluxe CEO John Wallace, in a statement. “We’ve invested heavily in laying a strong technical foundation for our proprietary VR workflows and in building a dedicated VR team, with the ability to leverage the artistic and technical talent of Deluxe companies worldwide, to handle projects of any complexity and scale.”
Deluxe VR supplies their clients with complete VR production and they offer post production services as well for all of the different VR platforms. They even create pre-rendered and real time animations and 360-degree live action videos. The company is planning on utilizing over 3,000 artists across the world including Rushes, StereoD, Iloura, Company 3 and Method Studios.
Malte Wagener has many years of experience in the entertainment industry. Now, he’s leaving his VP role at Method Studios and Company 3 to head Deluxe VR. Peter Shipkov is going to lead the engineering and PJ Nachman is going to head the business development initiatives for the company.
Nokia recently announced a partnership with Deluxe and Deluxe VR to help with VR post production that’s developed with their Ozo VR camera.
Deluxe VR is going to be releasing two new virtual reality experiences in the near future. One is an interactive demo that has fighter jets in it and the other is “Reco” which is an interactive story about some robots and alienist that grab the viewer’s attention pretty quickly. Deluxe Entertainment is a large company that was founded in 1915 and now employs over 7,000 people.