Disney and Its Subsidiary, ABC Create VR Content for Its Hit Show Dancing With the Stars
Virtual reality is the future of entertainment and gaming and ironically it is now a reality. It is no longer futuristic technology as we have seen in the movies years ago. What we now have on our hands is a technology with the potential to become ubiquitous and mainstream. When some of the challenges currently barring it from achieving this are successfully overcome, this will become a reality.
Growth in Virtual Reality
Over the last few months, we have witnessed an explosion to the amount of news dedicated to virtual reality headsets. With gaming at the forefront of these news, we have seen an ever expanding number of tech and media giants foray into the VR space within a very short span of time. Disney, one of the companies to enter into this VR space and exploring virtual reality in a number of ways has just recently announced that their subsidiary, ABC has unveiled a VR experience for their hit TV show, ‘Dancing With the Stars’.
Dancing with the Stars
ABC created their VR content in-house based on a disco dance routines and they seem to have put in a lot of work into making sure that the 360-degree VR video was filmed from the most suitable angle.
“We have been building an in-house expertise in this area and wanted our first project to be a visual feast, which it is. It truly captures all the excitement, glamour and talent that is “Dancing with the Stars,” stated Robert Schefferine, VP production, ABC Entertainment Marketing.
The VR content featured professional dancers such as Lindsay Arnold, Mark Ballas, Sharna Burgess, Witney Carson, Artem Chigvintsev, Val Chmerkovskiy, Tony Dovolani, Sasha Farber, Keo Motsepe, Peta Murgatroyd, and Karina Smirnoff as well as troupe members Alan Bersten, Hayley Erbert, Shannon Holtzapffel, Dennis Jauch, Jenna Johnson and Kiril Kulish. Choreography was handled by Mandy Moore.
“We are incredibly excited to bring this brand new experience to the fans of ‘Dancing with the Stars.’ Fans at home will literally feel as though they are right in the middle of the ballroom floor. And it is definitely worth watching multiple times in order to take in all the brilliant choreography Mandy Moore has put together,” explained Dan Martin, co-executive producer, “Dancing with the Stars.”
The 360-degree video is just a little over a minute and it is available on YouTube and on Facebook. You can also find this video on little star’s application available on both Android and ios. With the help of a Google Cardboard or any similar headset you can get to view the action on the VR format. This is just the beginning of ABC’s VR endeavors and it seems that the parent company, Disney, is driving a lot of resources into the future of virtual reality.