Epic VR Brings Zombies to Malls
The year 2016 has seen another trend that is expected to take over the world: virtual reality. The VR marker is one of the most buzzed-about trends of the year, something the three founders of Egypt’s Epic VR gaming company are very much aware of. Ahmad Atef, Ahmad Helmi, and Ihab Ayman unveiled the idea in October 2015, joining Escape HD, in the rather small Egyptian virtual reality gaming market.
Introducing the Epic VR
Epic VR uses the technology of mixed reality, which brings together aspects of the real world with a virtual gaming world and virtual worlds. This generates new environments and visualizations where physical and digital objects are together in one realm and interact in real time.
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“We added new dimensions to the virtual reality to make the player feel that he is part of the game, where his movements can be mimicked in the game,” Atef shared. “If the player has a door in front him [in reality], he can open that door in the game itself, and he can grab a ball and throw it at his enemies, or to shoot them with a gun in his hand.
Atef added that the games they came up with did not make use of a space larger than 25 square meters. Zombie, the team’s first game, was used by the team to test the visual tracking system.
Additionally, the Epic VR made it to the semifinals in this year’s MITEF competition in Saudi Arabia, which was held in April 2015.
“We were chosen among 16,000 participants that included startups and entrepreneurial ideas from all over MENA, and despite being quite recent, we were chosen by the organizers as part of the startup track,” said Atef.
Funding for Product Development
The founders launched a campaign on the crowdfunding startup Tennra as a part of the main competition of the Injaz startup competition. The campaign, which ended in April, was started to help fund product development. With virtual reality gaming being a relatively new industry, gaming accessories such as earphones, eyeglasses, and sensors are still very expensive.
The campaign lasted for six weeks. Of the $4,000 goal, the team raised $2,280 in the first 15 days alone.
The founders intend to sell the gaming units, a device loaded with games from Epic VR to leisure centers in malls. The Epic VR team, which is made up of six developer, most of them recent science graduates, plans to create arcade game units that cover a space of 25 square meters and sell them to amusement parks with the help of distributors such as Pluto Games.
“We will continue our attempts to prove the size of the market of our products, in order for the perfect business model to take form,” Atef said. “We’ll add the option of performing online maintenance on them remotely.”