Ghostbusters Can Now Promote the Release in Blockbuster VR
You might have to sign a waiver that says that you’re not afraid of ghosts before trying the newest virtual reality attraction at Madame Tussauds in New York City.
A new Virtual reality experience is in the works to be built by Sony Pictures in collaboration with Madame Tussauds and VR production company The Void. The VR experience is called Ghostbusters: Dimension and it opens July 1. This simulation is a promotion for the new Ghostbusters film that debuts in theaters July 15 in the United States, and it comes with other items related to the busting spectres, spooks busting and ghosts. Hollywood has worked with VR before and many studios have recently discovered that entering partnership deals with brands like The Void is one of the most profitable Ventures in the profit-taking VR market which analysts predict to grow to $40billion by 2020.
To make a perfect film in Ghostbusters: Dimension, The Void is working closely with Sony Pictures as well as director Paul Feig (Ghostbusters 2016) and Ivan Reitman (Ghostbusters 1984). The experience will bring players and a team of supernatural exterminators trap a ghoul for permanent Containment after chasing it down to a New York apartment.
“Ghostbusters has an incredible, passionate fan following, and now VR technology allows the fans to become a Ghostbuster themselves within Madame Tussauds New York,” Reitman said in a canned statement. “The technology is breath-taking, the experience is thrilling, and what better way is there to use VR, than to let audiences inhabit the stories they love.”
The Void has intentions to combine real world props with the Virtual Reality elements since Dimension is an installation. The company didn’t go into much detail, but somehow slime is probably involved.
The buzz VR technology hasn’t gathered is a lot but it hasn’t yet translated into a massive consumer market. A few thousand sales of copies of a game for the SteamVR-enabled HTC Vive is a lucky feat for developers at this point. But developers are getting in early and doing work for Hollywood and other businesses with heavy brands behind them because they think the potential is great.