Google’s VP of Virtual Reality Talks About Their VR Program
Google’s VP of VR says it is grasping numerous parts of Cardboard with its next VR advertising.
Clay Bavor, Google’s VP of Gmail and Drive, assumed control over the company’s virtual reality endeavors right around the turn in the year 2016. It has been more than four months from that point forward, and as the company now keeps thinking past its super-cheap Cardboard headset made of real cardboard, Bavor speaks in an interview with Popular Science on the subject of the company’s involvement with Cardboard and how that is affecting or will affect its future VR efforts.
Bavor speaks a lot less regarding why Google is into VR and how it ties into the company’s general mission, yet the most fascinating part of the interview is what he thought of where Google is going with its coming endeavor more profound into the innovation and technology:
“So we want to embrace many of the things we think Cardboard got right: mobility, comfort, approachability, low cost. But then of course, the smartphones that Cardboard makes use of, were meant to be first and foremost smartphones. They weren’t designed with virtual reality in mind, and Cardboard of course is just cardboard. And so I think that if you’re more intentional in designing phones, designing software and go beyond Cardboard you can do something pretty magical that is even higher quality, higher performance and so on. But while maintaining many of the attributes that make Cardboard so powerful and appealing”.
He, likewise, says that one of the primary disadvantages of Cardboard is that there’s one and only one button. Maybe the coming VR headset that Google creates will permit more personal communications (other VR offers from HTC and Oculus offer a controller-based system):
“One of the other things that limits Cardboard at this point is, there is one button. Virtual reality is so rich in how you can be immersed in it. But you also want to be able to interact with those elements more richly. So that’s something that I’ve been thinking a lot about”.
Another amazing thing is that Bavor analyzes advancement of the VR UX to the improvement of the interface of a desktop PC. He says that Google (and probably different companies) are figuring out how different individuals feel most comfortable with a personal communications with the tech and building what might as well be called the “X” in the upper-left corner of an OS X window:
“What struck me is everything is new and the people working in VR right now are doing the equivalent of [building an operating system]. For example, figuring out that you close a window with an X in the upper left like on the original Mac. We’re doing the equivalent of that right now for virtual reality. What is a button? What is a menu? Do you go between apps or worlds? Is it a game or an experience? How do you make people feel comfortable?”
Whatever is left of the interview is truly fascinating. Bavor speaks in detail about Google’s aspirations and dreams in AR, its interest in Magic Leap, the killer applications for non-gaming VR, the difficulties that him and his group have faced, and the things he learnt in the most recent a while.