Intel and Qualcomm Making Moves
Intel and Qualcomm are both seeking to increase their revenues and account control with end-to-end offerings by extending their reach beyond their core chip technologies. They’re expanding into different technologies and applications.
Intel acquired an Israeli firm that specializes in 3D video for sporting events and has a propriety video called freeD which allows viewers to see games from every angle through its high-resolution cameras. Wendell Brooks, Intel’s SVP of mergers and acquisitions, wrote that they have been working with Replay Technologies to optimize Relay’s video content on the Intel platform. This is a way to achieve new revenue streams and also showcase Intel processor’s capabilities. Intel’s new RealSense 3D camera together with video streaming and augmented reality software enables robots to navigate around obstacles.
Qualcomm’s latest development is the SDK (Software Developers Kit) for the Snapdragon 820 processor and has a digital signal processor sensor fusion which brings together data from sensors in the right balance so as to optimize the VR immersive experience. It also rapidly transforms rendered images in 3D space and produces a clear overlay of menus or text.
Dave Durnil, senior director of engineering at Qualcomm, said, “We’re providing advanced tools and technologies to help developers significantly improve the virtual reality experience for applications like games, 360-degree VR videos and a variety of interactive education and entertainment applications. VR represents a new paradigm for how we interact with the world, and we’re excited to help mobile VR developers more efficiently deliver compelling and high quality experiences on upcoming Snapdragon 820 VR-capable Android smartphones and headsets.”