Kids Go On Bus to Mars
Framestore and McCann New York turned a normal yellow school bus into a “bus to Mars” through a virtual reality immersive experience developed for the aerospace company, Lockheed Martin.
This is a part of Lockheed Martin’s “Generation Beyond” program that’s showing kids space travel.
Lockheed Martin paid for a group of students to travel to the USA Science and Engineering Festival in Washington. The windows of the bus showed 200 miles of Martian surface which was mimicked well by Framestore utilizing virtual reality.
The students were able to see different views whenever the bus turned and they didn’t even have to wear VR headsets or 3D glasses, which helps to really create, in McCann’s words, a “group VR” experience.
Also included in this experience is a Hello Mars app that enables kids to use their phones to virtually travel to Mars, find it in the sky and obtain weather reports of Mars in real time.
Generation Beyond is the education program shown by Lockheed Martin and now across the country to help kids learn the science of space in a more fun and potentially even more educational, way. They’re hoping to motivate inventors, explorers and developers to seek a STEM career later on in life. STEM is a program that stands for Science, Technology, Engineering and Math.