Lenovo to Launch into the Virtual Reality and Smartphone Market Concurrently
It is usually unheard of for a company like Lenovo to tease about their upcoming releases before the big reveal. But the company seems very eager ahead of its Tech World conference on June 9. The event would be held at the iconic Masonic Center in San Francisco. After conference registration, there would be a keynote address by Yang Yuanqing, the chairman and CEO of Lenovo.
Lenovo Hints at Big Future Projects
At the company’s Accelerate Partner Forum event in Orlando, Florida, company executives at all levels gave hints about Lenovo’s biggest breakthrough in the mobile phone market since the purchase of Motorola in 2014.
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At the gadget-oriented conference in San Francisco, plans are made by Lenovo to unveil branded smartphones as well as devices that would be at the forefront of the Google’s new Project Tango. These are the first benefits of their rebranding strategies.
The computer and mobile phone manufacturer’s Motorola division has been left barren for a long while. The reason for this was later seen as Lenovo is set to scrap the Motorola name. The mobile division was reshuffled in changes, which saw the exit of former president Rick Osterloh.
By keeping the “Moto” half of the subsidiary name, it would seem that the hardware maker isn’t ditching brand heritage entirely. Colin McIsaac, managing director of the company’s Canada branch, confirmed to CDN that smartphones released in North America will feature the “Moto by Lenovo” branding, similar to Samsung’s Galaxy line, while other markets will continue to see “Vibe” devices.
This is most likely an opportunity for the company to enter the virtual reality (VR) and augmented reality (AR).
Project Tango is a technology platform by Google that makes use of computer vision to enable smartphones and other devices to detect their position in comparison to the world around them without making use of GPS or other external signals. It enables devices to be able to perform relative space measurement, 3-D motion tracking, and depth perception. This technology also allows smartphones to make use of advanced navigation, virtual 3-D worlds, and games that involve the room, which the user is in at that very moment, converting smartphones to devices like the Microsoft HoloLens.
Google and Lenovo Partnership
Early this year, a partnership between Google and Lenovo was announced. This would see the release of a smartphone targeted at consumers that would feature Project Tango technology. The phone would cost below $500 and measures less than 6.5 inches.
The smartphone maker feels that this groundbreaking technology would be the next thing that could revolutionize the use of smartphones. Both Lenovo and Google haven’t announced how many devices that they would release together and whether they would be smartphones or tablets. Customer reactions to these products haven’t been seen as they are yet to be unveiled.
But as all this unfolds one can’t ignore the future of the phone manufacturing giant in the smartphone and virtual reality markets as it is clear that it is ready to storm those markets.