Livit Media Aims Big with Virtual Reality
Livit Media tried beating Twitter’s Periscope live video streaming, but didn’t succeed. Now, Livit is hoping to go big with virtual reality video. The company uses technology created by the Jewish Life TV cable and satellite channel.
Livit is offering live mobile virtual reality streams from SXSW music and tech festival in Austin, TX. Their goal is to eventually generate massive revenue by selling its VR services to movie studios and other companies in the media industry.
Meerkat is a big company, but they recently decided not to pursue live mobile video streaming. Meerkat’s CEO, Ben Rubin said that Periscope has too large of a distribution reach for them to compete.
In order for users to create video for Livit, they will need a virtual reality camera called 360fly that costs about $400 online or sat stores such as Best Buy. That camera is able to connect wirelessly to Livit’s free app which is available on iPhone and Android.
The CEO of Livit Media, Adam Blazer, said, virtual reality “is one of those things you have to experience first-hand before you get it. That’s all the more reason we wanted to be one of the first destinations where people can associate that ‘wow’ moment with Livit and not someone else.”