‘Made for Samsung’ Program now Available for Game Developers
Samsung the big industry player in technology made public today that it’s ‘Made for Samsung’ program for promoting apps shall be made available to independent game developers. This implies that game developers will get tech support and some level of marketing from Samsung provided they give exclusive tittles to the South Korean company’s mobile platforms.
Vice President at emerging platforms at Samsung- Mihai Pohontu declared at the GamesBeat Summit event today. He informed that Samsung has been giving developer services for many years to app partners such as The Weather Channel, CNN, and others.
And that Samsung now want to give the same opportunity to indie mobile game developers in exchange for exclusive tittles from them.
“We want to work with indie devs to launch their products exclusively on Samsung platforms,” declared Pohontu.
Though Samsung has its own Galaxy Apps Store in all its Android Smartphones and tablets and also has the highest market share on Android, it faces a tough competition in the industry.
Up until now, a lot of people get their mobile apps from Google Play Store or Apple’s iTunes App store. The owners of these other platforms has 30 percent share of the bulk of the income from billions of app transactions.
Therefore, Samsung wants to make available a substitute to those stores and help developers to excel too.
Samsung unlike other mobile and console game publishers who entice developers to their platforms with incentives do not entice developers with cash or investment to their platforms that is not their approach, rather Samsung according to Pohontu offers
Non-cash services to developers. This includes product testing, promotion, analytics, operations, distribution, and an open platform.
“Exclusivity for us can be time bound,” he said. “We can continue to promote an app or game even after the exclusivity program is over. In the game industry, developers would normally find it hard to obtain Hero image featuring in the other app stores.”
The objective is to have access to content that distinguishes Samsung environment. According to Pohontu, gaming is an essential part of it.
Samsung has idea of how the whole system works properly with other types of apps.
Pohontu also confirmed that Samsung can make available 40,000 installs a month through its different advertising activities. They presently add a couple of games every week to their curated platform. Though Samsung has not entered any exclusive deal with Indies yet because they are just starting the program.
Samsung has accepted gaming technologies such as the Vulkan applications programming interface (for better graphics) to help its platforms uniqueness.
“That’s a reasonable performance level, and it doesn’t include preloads on other devices,” Pohontu said. “We will push your game to a very good audience. We realize the biggest developers won’t do this. But we are thinking of under-served areas of the world.”
According to Pohontu, Samsung may be a runner up in mobile games, but it has a plus as an early participant in the mobile virtual reality headset market.
The Samsung Gear VR headset was initiated last November for $100, and the company assisted in curating Gear-VR-compatible games on the Oculus Store.
“Developers can get prime featuring on Gear-VR-compatible games,” Pohontu said. “If you launch your VR app with us, you can also launch your mobile game and we will promote it.”
According to Pohontu, VR is very bullish, but he also held that everybody should be cautious of too much propaganda in the market.