Marvel's Director Brothers Looking to Explore Virtual Reality - VR Life

Marvel’s Director Brothers Looking to Explore Virtual Reality

anthony and joe russo

 

Gamers and aspiring filmmakers are not the only ones who are getting involved in virtual reality. It’s also attracting some big Hollywood talent.

Anthony and Joe Russo, brothers, and the brains behind “Captain America: Civil War” and Marvel’s upcoming “Infinity War” movies, have shown interest in the potential of the technology, too, and aim to use their branded entertainment company, Bullitt, to explore the space.

bro2
TechInsider

“We’re looking at ways to expand that company,” Joe Russo said, during the Beijing leg of the “Civil War” press tour. “We feel a lot of the future of storytelling is going to be in the VR space. The possibilities do feel limitless. We’ve spent 100 years understanding film as two-hour, closed-ended stories.”

The Russos are currently raising capital for their company. Joe Russo explained how Marvel changed the game by creating open-ended narratives, resulting in continuity from film to film.

What’s Next?

Joe believes the next step in storytelling will include immersive, interactive stories where viewers can choose what happens next. This is where VR comes into the picture. Not only does Joe Russo consider virtual reality to be an individual activity, he sees it as an opportunity to be a shared experience between family and friends even when they’re hundreds of miles apart.

bro1
Holywood Reporter

“What’s going to happen to movie theaters? Is it a bunch of people in a movie theater with VR headsets because you still want a communal experience? Or are you going to be sitting at home on your couch because it’s so immersive that it doesn’t matter where your body is and who’s actually around you, and the communal experience is on the inside?” Joe asks. “Maybe the communal experience is in the immersive space, where you’re with your cousin who’s actually halfway across the country but then you meet in the VR space to choose a path through a story together. We’ll only know how this medium works once certain things start to dictate viewing habits on a communal level, and then we’ll go ‘Oh, that’s what’s working.’ In the meantime, lots of things will be tried — and how fun is that?”

 

VR at Tribeca Film Festival

This year’s Tribeca Film Festival featured over a dozen virtual reality experiences from filmmakers ranging from live action shorts to mini documentaries and small animated features, some of the projects were pretty immersive, allowing you to walk around in a 360-degree space. It’s however not the interactive, social experience which Joe Russo imagines for virtual reality.

bro3
TechInsider

Interview with The Hollywood Reporter

How are you getting involved in VR?

Joe Russo said, “We have a company called Bullitt, which we’ve been using as our home base. We’re in the middle of a fund raise right now. We’re looking at ways to expand that company. We feel a lot of the future of storytelling is going to be in the VR space. The possibilities do feel limitless. We’ve spent 100 years understanding film as two-hour, closed-ended stories. What’s interesting about what Marvel has done over the last 10 years is they’ve borrowed from television and turned the films into open-ended stories. Now, of course, serialization started in the 1980s, but the scale of it is unique and the amount of characters who exist in their own franchises and then cross over, that’s unique. Nobody’s done that in TV or features. That’s an advancement of storytelling. Some people get grumpy, and say, you know, ‘I’ve always understood stories to be two hours and I can’t keep up with all this shit.’ But it appeals to a younger audience who doesn’t own televisions and that watches most of their content on their phone and computer, and most of the content they watch is fragmented and interspersed in their lives and incredibly diverse.”

bro4
Resource MagOnline

You see a through-line from Marvel to VR?

Joe Russo said, “The next phase after something like Marvel is going to be VR, where you’re in a fully immersive story and can choose your path. What’s going to happen to movie theaters? Is it a bunch of people in a movie theater with VR headsets because you still want a communal experience? Or are you going to be sitting at home on your couch because it’s so immersive that it doesn’t matter where your body is and who’s actually around you, and the communal experience is on the inside? Maybe the communal experience is in the immersive space, where you’re with your cousin who’s actually halfway across the country but then you meet in the VR space to choose a path through a story together. We’ll only know how this medium works once certain things start to dictate viewing habits on a communal level, and then we’ll go ‘oh, that’s what’s working.’ In the meantime, lots of things will be tried — and how fun is that?”

Watch the video below

279 Comments

Login

Welcome! Login in to your account

Remember me Lost your password?

Don't have account. Register

Lost Password

Register