National Geographic Dives Into VR
Virtual reality has taken the world by storm and all the big names are jumping on the bandwagon. National Geographic is the newest media powerhouse to make its entry into the virtual reality scene. At a Newfronts presentation held recently in New York, the 128 year old media company made the announcement that it would be unveiling NG VR Studio in a bid to bring the viewers “to the front lines of action”, and provide viewers on the ground access to many different brand explorers, photographers and storytellers.
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The studio will provide a combination of original and franchise experiences that tell the stories covered in critically acclaimed docuseries Explorer, following photographers Brian Skerry and Renan Ozturk. Renan Ozturk was a part of the documentary Meru. Also viewers will be traveling to the Red planet ahead of a November showing of documentary scripted series from Mars.
Nat Geo also released its digital programming which will commence in 2016-17 and will include National Geographic Channels first ever digital shorts series, Before Mars. This series is the prequel to Mars. The series will come in six segments and it is set in present day telling the story of change, exploration and discovery in a narrative precursor to the larger series.
Nat Geo also intends to delve into the digital space with Wild Life Bertie Gregory featuring the filmmaker’s travails into the Pacific Northwest in search of coastal rain wolves.
It was also declared that Animal Close Up will follow. This will give viewers a closer look at cute and strange animals. Following this will be Get Out: A Guide to Adventure which will feature insider tips and tricks from adventure experts. We also will be seeing in time, a journey into the lapse of time taking us to iconic travel destinations. Other shows set for release are invisible and limitless.
In conclusion of these series, they also announced the digital series Ngenius, an original web series that aims to provide answers to various questions of intrigue across science and history. Also there is the NG Gold that offers wild and unbelievable moments from different places of the world and The Real City which unearths hidden treasures in cities across the world.
In the meantime, National Geographic will exploit its 48.4 million Instagram followers to create an original series across the photo sharing website. Moving pictures will capture close moments from photographers on the field via short clips.
“Consumers and corporate partners alike come to us for our unparalleled access to the people and stories that are impacting our ever-changing world,” said National Geographic Partners CEO Declan Moore in a statement. “Engagement with our brand can be seen most significantly by our massive social media footprint that now generates more than 1.6 billion monthly actions.