Netflix Currently Holding Back from VR
Hulu and YouTube are both getting into virtual reality. Another streaming service is holding back though. That streaming service is Netflix.
Netflix told VentureBeat that there are a few mean reasons that the company isn’t pouring funds into VR content yet. Ted Sarandos, the Chief Content Officer of Netflix, thinks that virtual reality isn’t large enough yet.
To put things into perspective a bit… Netflix is available in 190 countries and has 80 million users. Google’ inexpensive Google Cardboard headsets have only shipped out about 5 million headsets and a lot of those were given away for free.
The larger obstacle seems to be the actual virtual reality experience.
Netflix’s CEO, Reed Hastings, said, “You’re exhausted after 20 minutes. We are more focused on a lean-back, relaxing experience.”
Netflix isn’t completely avoiding virtual reality. For example, Samsung Gear VR provides an official Netflix app, but that’s just basically sitting in a virtual room with a huge TV, that simple.
Reed Hastings further added, “It’s a very early phase, so we’re gonna learn some things with no commitment other than to have the Netflix TV shows and movies be available within the headsets.”
Over time as things evolve, don’t be surprised if you see Neflix jump into VR.