Netflix Not Focusing on Virtual Reality
Netflix launched an app in September 2015 to enable Oculus Rift owners to view movies and shows in virtual reality.
However, it looks as though the company isn’t as excited or focused on virtual reality as people may have though.
Netflix’s co founder and CEO, Reed Hastings, recently said that they’re not developing proprietary virtual reality content even though they already created a virtual living room that enables people to watch Orange is the New Black in serenity.
He said, “We’re really focused on movies and TV shows and doing more of those, which you can watch in a virtual reality headset if you want to,” he said, “but we think most people will watch Netflix on a smartphone or a smart TV.”
So at least for now, Netflix is going to continue focusing on creating content for it’s shows across the world which includes a series called Marseille, their first original French show.
Hastings said, “We’re trying to expand around the world to offer our shows, our original content, to everyone. To be a global producer of content.”
Netflix clearly wants to be a global producer of content, they just aren’t focusing on virtual reality as the medium for that content. At least, for now that is.