A New Virtual Reality Campaign Created by the University of Hartford - VR Life

A New Virtual Reality Campaign Created By the University of Hartford

University of Hartford Seal and Logo


In an effort to attract the accepted students for the class of 2020 to enroll for this upcoming semester, the University Of Hartford Barney School Of Business has unveiled a new virtual reality campaign which will tap into the independent digital agency Primacy to develop the content for the virtual reality campaign. This VR content will immerse students into the campus life through a customized fully branded website equipped with audiovisuals and a Google Cardboard Headset. To better improve the experience the Barney School also unveiled a supporting social media campaign where students can share their experiences using the VR headset and the portal.

With this virtual reality technology, students of the undergraduate business program can now take virtual tours of the campus right in the comfort of their living rooms. With this immersive experience they can get a glimpse of the real student life, visiting everything from classrooms to shops on campus and athletic facilities. Primacy took footage of the University of Hartford’s campus and created virtual reality content and a branded and standalone web application that hosts a 360 degree view of students in the campus. This content was branded for Google cardboard VR headset. With a voice over on each scene that narrates or describes what events are unfolding on that area of campus, this virtual reality campaign is one that will amaze its viewers.

Introducing the Power of Social Media

In addition to the virtual reality content, the Barney Business School has integrated the VR experience with its current social media campaign. This campaign will last until May 2 when students that are accepted must decide whether or not they will enroll.


“The Barney School of Business is a unique and cutting-edge institution, and when looking to convert accepted students into matriculating students this year, we wanted to find a way to stand out from other universities and show, not just tell, accepted students what life is truly like on campus, both inside the classroom and out,” said Marty Roth, dean and professor of management and marketing at the Barney School. “To develop this innovative campaign, we looked no further than Primacy, who demonstrated their experience and leadership in the VR arena, most notably for higher education institutions. We’re thrilled with the results so far and can’t wait to welcome the class of 2020 onto our campus.”

Telephonists in a call centreHartford, CT

“Virtual reality technology offers an opportunity for higher education institutions to achieve their goal to connect with potential students and leave a lasting impression,” said Melissa Tait, SVP technology and project management at Primacy. “This campaign in particular is very unique in that we developed a customized web app to convey the Barney experience, so accepted students have faster and more user-friendly access to the content. We were also thrilled to develop a campaign in our own backyard and work with a local university to showcase the flavor of their campus to students both near and far. ”

Primacy is one of the leading digital agencies that provides excellent and unrivaled solution-oriented technology to bring engaging experiences to life for its viewers. They offer a full breadth of services and there is no doubt that they will deliver on this new virtual reality campaign undertaken by the University.

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