New York Times is Keeping Pace with Virtual Reality
During the Digital NewFronts presentation on Monday Morning at the Times Center in New York, the New York Times showcased six of its new video series that covers topics in music, sports, business and science. One of the major topics of note was its virtual reality projects. These presentations will be taking place over the next two weeks in New York and it essentially gives publishers an avenue to unveil their video plans for the year to advertisers. As the creation, distribution and consumption of news has been evolving from print media to digital media, the importance of digital has grown exponentially especially when it comes to video content.
“What’s the future of media? Its great content,” said Times chief executive officer, Mark Thompson at the presentation. “Our business is changing at the speed of light. We don’t just want to keep pace, we want to set the pace.”
The CEO concluded: “The future of media is visual.”
As a result of these developments, the company is increasing its efforts and pushing hard on digital journalism which will include visual content, podcasts, video and virtual reality. The New York Times will deliver its first virtual reality series called voyages in its annual Voyage issue in the fall. This series will have viewers go on assignment with the magazine’s photographers across the globe.
T Magazine is also making strides in the VR market with two of its series set to be released this fall. The first is called “The Creators” and it chronicles the work of designers, performers and artists with a view of giving viewers an inside peek into the creative world.
The second series is called “Secret Cities” and it will continue beyond the NYFW and follow in European collections in partnership with renowned directors according to The Times.
During the presentation, executives stressed the company’s sponsored content division, T Brand Studio as a very strong partner for advertisers. They also unveiled the launch of Times Story, the rebirth of its research and development lab that works in hand with newsroom a product teams in order to take story telling a step further and to explore the intersection of reality and virtual digital world.
The company employed the services of “Lion Babe” to provide entertaining live performances early in the presentation with graphics that transformed to the music in order to demonstrate how the physical and digital worlds intersect. Afterwards a host of Times journalists discussed their work as the company launched new programs which included “the Fine Line- Olympics: Rio de Janerio 2016” The Inside Track: Making of Tomorrow’s Hits,” “The Art of Better: The Secrets of Being Productive in Life and Business,” “Two Tales of a City,” “Chartland,” and a space show called “Out There: News From the Other Side.”
On a lighter note though, the former executive editor, Jill Abramson who lost his job with The Times in 2014 was spotted in the audience with the press taking notes. It is said that once you’re a reporter, you’re always a reporter.