Nicole Kidman Stars in ATM, Hollywood and Etihad Airways’ Groundbreaking Virtual Reality Film
Arabian Travel Market (ATM), which will hold in Dubai from 25 April to 28 April will be the venue of Etihad Airways’ reveal of an exclusive trailer of its virtual reality film starring Academy Award-winning actress Nicole Kidman.
The innovative and, of course, fully-immersive film, which marks the first time a Hollywood actor will be starring in a virtual reality film, is a major accomplishment for the airline, and will have the added benefit of enabling viewers to experience its revolutionary Airbus A380, including The Residence – Etihad’s ultra-luxurious and private three-room suite.
The film’s trailer will be enjoyed by visitors to Etihad Airways’ impressive stand at ATM using Google Cardboard technology and Samsung Gear headsets.
According to Peter Baumgartner, Etihad Airways’ Chief Commercial Officer, “This year’s Arabian Travel Market will be yet another great opportunity for Etihad Airways to showcase to a global audience how we continue to redefine travel. The VR film is the latest example of Etihad Airways’ on-going commitment to adopting cutting-edge digital technologies to reimagine the way we engage with our guests and how we communicate our innovations.”
“Our talented commercial team managers and representatives are looking forward to welcoming visitors from around the world to Etihad’s interactive ATM stand to share with them our latest developments.”
Etihad Airways also recently launched a new mobile app which aims to empower guests by providing them with much greater control over not just their booking but the entire travel experience, including how they prefer to interact with the airline. Guests have the ability to use the app to organize and manage their journey with more granularity, with options for booking flights, check-in, viewing the status of their flight and even navigating their way around Abu Dhabi International Airport, using indoor maps included.
For the entire duration of the event, a live stream will be broadcast of the entire ATM event in order to make sure that guests receive breaking flight and holiday offers along with instant access to extended interviews with the airline’s senior executives. Guests, alongside viewers, will also be able to watch the acclaimed Etihad Airways’ Inflight Chefs in action as they prepare world-class cuisine in live cooking demonstrations.
Several partners of Etihad Airways will also be a part of the event, an indicator of how the group of like-minded airlines offer air travelers more choice by means of improved networks and schedules and enhanced frequent flyer benefits.