The Numbers That Will Back the Development of AR and VR from 2015 to 2021
The global increase in reality and virtual reality market is expected to grow at a very high growth rate especially in training and infotainment market. Great and strategic penetration is the wide values of application areas for these technologies.
In the healthcare, virtual reality application has shown a tremendous growth and driving the market for augmented reality and virtual reality.
It is a field of computer research which deals with computer generated data and the combination of real-world.
Increased in reality consists of various benefits which can be derived from virtual reality and this includes interactive in real time, data can also be generated in real-time. Augmented reality is embedded with various applications which include video games (physical interaction with 3D models), television, theme park, presentations, and simulations (driving, flying).
The report contains the worldwide outlines of augmented reality and virtual reality market discussing market figures and detailed overview. The research report shows and analyses the industry capacity, industry structure, and industry growth rate.
The report analyses the historical data and forecasts the increased reality and virtual reality market size, production forecasts along with key factors driving and limiting the growth of the market.
The worldwide increased reality and virtual reality market is segmented into two major categories, on the basis of technology into augmented and virtual reality technologies, on the basis of sensors and components into sensors, augmented reality sensors and components, semiconductor components, virtual reality sensors and components. The virtual reality market is also divided by application into E-commerce, gaming, education, military, medical and other industrial applications.
The market is further divided geographically into regions such as North America, Asia Pacific, Europe and rest of the world regions. Asia Pacific has been registered the fastest growth among the regional markets rate during the forecast period from 2013 to 2019.
The global augmented reality and virtual reality market is driven by factors such as the increasing demand in healthcare, boosting demand for smartphones. Rising Prevalence of Computer Technology and Internet Connectivity will also contribute to the growth of the global augmented reality and virtual reality market.
Some of the factors suppressing and blocking the growth of the global augmented reality and virtual reality market are awareness and privacy, image reaction and response times. Requirement of hardware is also restraining the growth of the global augmented reality and virtual reality market since the equipment is bulky and expensive.
Programming physics, costs, under development and graphics are also other factors affecting the growth of the global augmented reality and virtual reality market. The emerging applications and increase in R&D initiatives will serve as an opportunity, and this will increase the growth of the global augmented reality and virtual reality market.
Some of the key players dominating the market include Blippar, Kishino Limited, Innovega Inc., Laster Technologies, Catchoom, Metaio Gmbh, Vertalis Ltd, Augmented Pixels Co., Kooaba AG, Total Immersion, Qualcomm Incorporated, Wikitude Gmbh and others. Earlier the global augmented reality and virtual reality market was dominated by players with relatively low brand image but now the market has open up to all brands.
However, the entrance of new big players in the industry has contributed the massive demand for augmented reality and virtual reality has increased among the consumers. The result has shown the tremendous acceptance of virtual reality by consumers around the world.