Samsung VR Exec Leaves
Milk VR is Samsung’s initiative for virtual reality video content and an integral part of their strategy to gain traction in the new field of virtual reality.
Smartphone sales have slowed down. As a result, Samsung and other Android manufacturers have turned to VR to generate more revenue. Milk VR is built for 360 degree videos within its Gear VR headset.
The executive that was leading Samsung’s Milk VR content, Matt Apfel, has exited the company.
A Samsung spokesperson said, “Samsung remains committed to delivering engaging, connected entertainment experiences through our Milk platform, including Milk VR.
” That statement clarifies that Samsung still cares about VR videos, but Apfel’s exit is a bad bump in the road in Samsung’s efforts to gain traction in the VR market.
Samsung has already shut down Milk Video and there are reports that they’re planning on stopping their Milk Music service also.
Apfel joined Samsung in 2014 and before that he was the Chief Digital Officer for the Core Media Group. As of now, Samsung hasn’t announced a replacement for Apfel.