Southern Discoveries, Virtual Reality And Milford Sound
One of the leading tourism companies Southern Discoveries will display their stunning Milford Sound and their range of products to tourists and buyers from all around the world through an engaging and interactive session of immersive 360 degree video. The company will be one of the first tourism outfits in New Zealand to make use of the technology which can basically place the guest in the very thick of Milford Sound and the viewer will be able to look up at the towering sides of the majestic fiord and down into the very clear waters.
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It will be the first company to unveil Milford Sound in virtual reality and they will be making use of virtual reality headsets to help buyers experience the TRENZ in Rotorua this week. Southern Discoveries sales and marketing director Julia Savill is excited to use the relatively new and young technology to present the incredible environment in which the company works.
“We were the first company to operate cruises in Milford Sound and now to be the first operator presenting agents with this amazing technology is really exciting. It will be a key tool in our sales kit from now on.
“Milford Sound is the eighth wonder of the world and renowned for its dramatic vistas. To be able to sit in a booth at a trade show and look down on one of our boats sitting under a waterfall, then be on the deck of a catamaran underneath the same waterfall almost able to ‘feel’ the water misting over you is a spine-tingling experience.
“Tourism New Zealand’s research tells us that landscapes are a key driver of visitation to New Zealand, and we can now take that virtual scenery to the world,” Julia said.
“Our sales and marketing team is constantly looking at new ways to create interesting and engaging sales and marketing material,” said Julia.
“Creating a VR experience was high on our priority list so we got in touch with One Fat Sheep who worked with NZVR360 and Helicam Films and took care of everything from storyboard to filming to producing the final product.
“We’re delighted with the final product and are sure the buyers will enjoy it too. We want as many people as possible to come and experience our trips through this technology. ”
The possibilities of this virtual reality technology continue to expand and the areas of applications are still being creatively discovered and consequently exploited. VR in tourism is one of the fields that seems sure to be a huge hit.