Virtual Reality Media Is Poised to Overtake All Else
On April 30, 1939, an RCA station began the very first television programming in history broadcasting President Roosevelt’s opening of the New York World Fair to 4000 viewers. The New York Times wasn’t too excited about this new media writing in the editorial: “The problem with television is that people must sit and keep their eyes glued on a screen; the average American family hasn’t time for it.”
Fast forward a few decades and you can see how far off that opinion was off the mark. It is worth keeping this in mind with the recent rise of a new media, the virtual reality. Critics are already insisting the technology will never go mainstream and that nobody is willing to sit with their eyes caged in goggles immersed in a world no one else can see. Those who speak in support of the technology only say, if you haven’t tried it, you won’t understand.
Where it actually began
Several years ago, thanks to IPIX a company that was founded in Oak Ridge in 1986, we saw a precursor to virtual reality. It fast became an internet sensation with motionless images that allowed house hunters to take virtual home tours. Now we have much more intense spherical videos with a 360 degree view where users can strap on their headgears and go for an immersive virtual reality ride. IPIX was ahead of its time and the data required for virtual reality video was too much for any sort of connection available all those years ago. The company held on for a while before it went bankrupt after losing the eBay contract in 2006.
With the current level of technology and advancement, the time is ripe for virtual reality. This platform is set to be “the next computing platform,” writes industry analyst Ben Schachter. “The first half of 2016 will see the most significant progress on VR/AR ever.”
Projections for VR
Goldman Sachs predicts that in just a decade, the market for VR will be well over $110 billion compared to $99 billion for television. These numbers are well within the possibilities of this technology and we could see it even pass that mark.
The potentials that virtual reality holds are just so immense that it is difficult to see it struggle against other media such as television. Be it in news, movies or just general entertainment, VR can take them to the next level.
“VR provides a unique opportunity to tell the stories of news in new and different ways,” Niko Chauls, USA TODAY NETWORK’s director of applied technologies told The Wall Street Journal. “The technology provides for a level of immersion and experiential storytelling like nothing else.”
Just try to imagine all the possibilities of this technology. Imagine being able to wear a headset and be transported to the floor of a national convention or to a refugee camp on some place far away. The possibilities are endless and these immersive experiences bring you ever closer to the reality of the world and the spectacle of certain events. You can’t miss out on this.