Virtual Reality: Port Adelaide Partners with Jumpgate
After about 18 months of internal development, Port Adelaide has been able to formalize partnership with Jumpgate VR, an Adelaide-based virtual reality studio that is rapidly expanding all over the AFL industry.
The relationship leading to the partnership begins at the start of 2015. The partnership between Port Adelaide and Jumpgate saw the birth a range of football development and supporter experience packages, including coaching ‘masterclasses’ for players and the popular Renault Reality Zone at home games.
Expansions of The Partnership
While exploring new ways of educating Port Adelaide’s footballers, the partnership aims to bring the Power’s nation-leading game day experience to a bigger audience.
The AFL has granted Port Adelaide special permission to extend its 360-degree vision of flash moments like its team run-out, March from the Mall, Never Tear Us Apart and the most intimate moments of its team briefing and warm-ups in the rooms to a global audience on VR digital platforms, most especially since the club’s recent expansion into China.
Part of the plan is to also use VR technology on visits to community groups and remote locations. These will be made available to the general public to create more excitement for the fans.
This unparalleled and unique experience will also be transmitted to the world through Port Adelaide’s official Facebook page and website portadelaidefc.com.au.
Benefits of this Partnership
The advantage of this formalized partnership will give Port Adelaide supporters and players a cutting-edge experience like never before. It was also envisage that will grow the fan based of the club.
“The original intention of our work with Port Adelaide was to explore the value that virtual reality had in the football industry, obviously we found fan engagement as a very valid one,” says Anton Andreacchio, Jumpgate managing director.
“But the coaches also saw the value in VR as a coaching and teaching tool, which we have been exploring for the last year and a half”.
“Providing VR production services is a fraction of what we’re doing with Port Adelaide now, we’re actually working to develop the content and understand where we fit in the teaching space”.
“Moving forward our goal is to make sure it has value now and positioning our technology for growth with live streaming and augmented technology in high performance sport.”
The integration of Jumpgate’s technology into Port Adelaide’s football club’s program was led by the development manager Aaron Greaves.
He says the Power to see the benefits of virtual reality instruction with players is beginning translate to the field after 18 months of the development.
“Jumpgate has filmed different components of our training and our players can then review the vision, talk through what’s happening with our coaches and repeatedly review footage to give a greater understanding of what we’re trying to do,” Greaves says.
“It allows our line coaches to keep educating our players in different ways, to give a better understanding of our playbook and do so without any load or movement on the athlete”.
“It’s probably still quite experimental, but we’re already starting to see the benefits of increased player knowledge by exposing them to different scenarios in a game”.
“We’re now beginning to track the players’ growth in this area and hopefully see the correlation between what they’re watching and their on-field performance.” Concludes Greaves.