McDonalds New and Innovative VR Cardboard - VR Life

VR And The McDonald’s Happy Meal

happy goggles 2016


McDonald’s has introduced a cost effective VR camera made from cardboard.

The VR camera is made by the folding of the happy meal boxes, with the McDonalds trademark and converting them into goggles and you can attach a strap and it can then be worn on one’s face.

BOX 6 unfolded

The company stated, “The idea came about, quite simply, by folding the usual Happy Meal box in a new way. The result, with the addition of a pair of lenses, turned into the VR Happy Goggles. When combined with a smartphone, the Happy Goggles lower the threshold so that everybody can afford to experience VR.”

BOX 4 flatfront

BOX 3 anglelenses

This cardboard VR camera will be sold for $4.10 each and the total amount of these cardboard boxes will be around 3500.

It is not juts McDonalds, but previously Pizza Hut tried with the VR experience by having its pizza box turned into a movie projector.

Mattel also has made a VR toy out of its View Master.

However, the McDonalds VR box is only being introduced in Sweden so far. It will start with a game app. This will be shown in the promotions of the campaign for the VR cardboard boxes of the happy meal.


The company has shown future plans that this idea might be set to roll down into other states soon.

We hope to have these happy meals too. Let’s keep our fingers crossed for the wait to be over soon.


Watch the video below




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