Etihad Airways Reveals VR Film Starring Nicole Kidman

Nicole Kidman Stars in New Etihad VR Movie

Etihad Airways has unveiled a brand-new and exciting 360-degree VR film starring Nicole Kidman, the Academy Award–winning actress who has recently been raking in awards for her amazing performance in Big Little Lies and The Killing of a Sacred Deer.

“This marks the first time that a Hollywood actor has ever starred in a fully immersive virtual reality movie,” the Abu Dhabi airline said in a statement.

It also went on to add that the five-minute feature film, titled Reimagine, is a “major coup” and immerses its viewers in a deeply engrossing and exciting journey following Nicole Kidman through one of its new aircraft, the Airbus A380s, flying across New York and Abu Dhabi.

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Etihad Airways Nicole Kidman

What to Expect from the VR Film Starring Nicole Kidman

Every section of the film assumes a theme specifically designed to stimulate the senses of light, sound, motion, and conversation.

Kidman, an Etihad Airways brand ambassador, said, “The film is a culmination of Etihad’s vision to tell the airline’s story in an extremely innovative way and a commitment to engaging with the public as has never been attempted by an airline before. It was a great challenge but one which has definitely paid off and it was great to be part of such an exciting project.”

In the course of the whole experience of watching the VR film starring Nicole Kidman, the viewer meets and interacts with a number of characters including the actress herself, the director of the film, an opera singer ,and even an Emirati guest with a falcon in first class.

The journey also comes with personal engagements with the Savoy-trained butler in The Residence, the airline’s exclusive three-room cabin, the in-flight chef in first class, the food and beverage manager in business class, and the flying nanny.

Peter Baumgartner, Etihad Airways’ CEO, said, “We want to share Etihad’s story in a completely new way, using technology to make our consumers a part of the narrative and to experience an Etihad Airways A380 flight firsthand, from anywhere.”

Nicole Kidman The New Face of Etihad Airways

The film, which has taken over half a year to produce, was shot exclusively in Abu Dhabi, and utilized very current and advanced VR technology in its creation. An Etihad Airways A380 was utilized for three days and fully customized before filming commenced, Etihad said.


Etihad added that it worked in partnership with the Barbarian Group, a subsidiary of Cheil Worldwide, and the creative digital production company MediaMonks to create the film. The feature was directed by the renowned husband and wife directing duo Anthony Atanasio and Valerie Martinez.

One thing is for sure and that is the fact that this VR film is an exciting one and you will enjoy every bit of it, as the people behind the movie have put in a lot to make sure it is as engrossing and immersive as can be. And you get to see all the beautiful faces and hardworking people behind this project!

Watch the video below



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