Wall Street Analysts Go On VR Roller Coaster
That feeling that you feel while riding a roller coaster is pretty unique as you rise up and fall down.
Now, how about a more intense experience that’s more intense due to virtual reality?
Oppenheimer analysts recently went to a Six Flags and tested their roller coaster VR experience. They loved the experience.
In their words… ”SFOG introduced a Virtual Reality offering to its Dare Devil Dive roller coaster. Just ~10 days into its launch, we were impressed by its execution, thrill, cleanliness and speed. While we demo’ed a futuristic fighter game, the software can be reconfigured to include themes such as Superman vs. Luthor for its Superman ride or Santa’s sled during Holiday in the Park.”
The Oppenheimer analysts further said, “Returns on VR could be substantial. Cost is limited to mostly software development, as the headsets are easily sourced and paid in part by Samsung and Oculus (FB). In turn, VR transforms a relatively older ride into a new attraction, extends its useful life and delays the need for a brand-new, expensive ride.”
Virtual reality at amusement parks isn’t new, however virtual reality on roller coasters is new. Passengers at Six Flags can now ride a roller coaster ride with a virtual reality headset on.
So that means instead of you looking at your normal surroundings while on a roller coaster, you can be on the roller coaster while being immersed in a world where it looks as though you’re jumping off the side of a building in Gotham City.
It makes sense from a business standpoint for amusement parks. Think about it.. if they have to build a new ride, it will cost them a lot more money than if they would just create a new experience on their VR software.
Ian Zaffino of Oppenheimer, said, “We believe this low-cost retrofit revitalizes an older ride and extends its useful life; it also creates excitement and a unique marketing opportunity more commonly associated with a new ride.”