Will GoPro’s Coffin Get The Next Nail From Virtual Reality?
The big theme this holiday season is virtual reality with fireworks beginning on March 28th during the launch of Oculus. Demand and buzz continues to grow.
This week it was Sony who showed off PSVR – its PlayStation VR headset, which will hit the market at just $399 in October and will be ready to go with a PS4 and a PS4 camera accessory. The high-end gaming PCs are giving Sony an advantage over Oculus Rift and HTC’s Vive.
In 2014, the leading maker of wearable cameras was GoPro with its sales posting a 75% year-over-year surge. However, a year later it fell to 31% as wish lists changed to hoverboards, smart watches, drones and smartphones. Analysts see a sharp decline for GoPro in the year 2016. The entry of Sony, Facebook, HTC and others into virtual reality will woo holiday shoppers.
The GoPro target audience is the young male who is also a diehard gamer, hence facing stiff competition from the PSVR and Oculus Rift. GoPro has new products and it has hopes of returning the brand to its former glory, but with a competitive market, it may be more virtual than reality.