WOW Air and Uber's Adventure Partnership | VR Life

WOW Air and Uber’s Adventure Partnership



As winter fades and summer approaches, do you look forward to your next adventure? Let Uber Quebec and WOW air help make your planning effortless. On May 5, from 11:00 am to 3:00 pm, enable yourself to transport to a world of geysers, the Northern Lights and breathtaking landscapes. Request UberWOW and they will bring you Iceland in the backseat! Once aboard your UberWOW SUV, you’ll be treated to an immersive virtual reality experience with the sights and sounds of Iceland. We’ll also hook you up with some of our favourite Icelandic imports. All lucky riders will receive a pair of plane tickets (for two) to Iceland, for real! This is your chance to make your next adventure come to life!


On Thursday, May 5, from 11:00 am to 3:00 pm, select the UberWOW option in your Uber app.

Request UberWOW by selecting this option on the slider at the right side of your screen.

If connected, a car will arrive at your location with a world of surprises waiting for you in the backseat.

You’ll get a 15-minute ride, receive some Icelandic goodies and a virtual reality experience, as well as a pair of tickets to Iceland!

All UberWOW rides will be free and will end at the pickup location.

The operation zone includes downtown Montreal, Plateau Mont-Royal, Mile-End, Old Montreal and Griffin town.



“Uber Quebec is pleased to welcome WOW air to Montreal and offer a chance to win a pair of tickets to Iceland. Uber is proud to partner with companies like WOW air that put customer service at the centre of the way they work.” – Jean-Nicolas Guillemette, Uber’s General Manager for Quebec.

“WOW air is excited to come to Montreal and offer more than 450,000 Quebec Uber users a chance to win a round trip to Iceland. We always strive to provide an affordable option for people to travel to Europe from North America. Uber and WOW air share the same vision, which is focused on putting the customer first.” – Skúli Mogensen, CEO and founder of WOW air

About Uber Canada

Uber is a smartphone app that connects riders with drivers, it was co-founded by Canadian entrepreneur Garrett Camp in 2009. Uber now operates in over 40 communities in Canada, and also offers more than 22,000 Canadian driver-partners a new way to earn a living in their spare time by offering a more affordable transportation alternative to hundreds of thousands of riders across the country.  For more, visit:

About WOW air

WOW air is Iceland’s only low-cost airline, created in November 2011 by Icelandic serial entrepreneur Skúli Mogensen. The airline offers the lowest fares, a modern fleet with the carbon lowest emissions and the biggest smile; this is the WOW air promise to its valuable customers. As of Summer 2016, the airline services 28 destinations across Europe and North America including London, Paris, Berlin, Copenhagen, Los Angeles, San Francisco, Washington DC, Boston, Montreal and Toronto. The airline has in its fleet, Airbus A320 aircraft that flies across Europe and Airbus A321 aircraft that service its transatlantic routes. WOW air was ranked as the 7th best low-cost airline in Europe at the 2013, 2014 and 2015 Skytrax World Airline Awards and was the youngest airline in the top ten.

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